A few days ago, at the Golf 6 launch conference, Volkswagen China President Dr. Fan Ande said that the official release of the Golf 6 means that Volkswagen has started an intensive new car launch period in China. This move means that Volkswagen's product replacement in China has begun to accelerate.
Coincidentally, on September 22, China’s first high-end Euro IV light truck Omarco Cummins and Omarco electric light trucks equipped with a global environmental engine were unveiled. In addition, under the favorable policies of Golden Nine, Silver and Ten and the national guarantee for growth, domestic auto companies have launched upgraded products one after another. For a time, DSG, CVT and other high-tech accessories began to enter the configuration list of low-end passenger cars and commercial vehicles. Driven by the financial crisis, China's automobile manufacturing industry is and has undergone revolutionary changes. In the just-concluded National Day military parade, these cutting-edge technologies in the field of auto parts were all exhibited.
Chinese parts companies are on the rise
Product quality and core technology competition
Mr. Yao Dongbin, executive vice president of the Chamber of Commerce of Guangdong Auto Parts Industry, said in an interview with HC reporters that there are no more than two types of domestic "international brands": one is to use the name of a foreign shell company to stick to the product. , Do OEM supporting. The other is that the company is opened by a foreigner, but the products are all purchased domestically, pretending to be an international brand. Such imported parts in the domestic market are actually domestic products. However, as the domestic auto parts industry continues to mature, a number of parts companies such as Vientiane and Wanan have emerged, and their product quality and brand image have won widespread recognition at home and abroad. The products of Fast, FAW and other companies in the National Day parade have won great confidence in the national brands.
Competition in industry legislation and standard designation
The state has also promoted the continuous advancement of the auto parts industry in formulating relevant industry regulations. It is reported that in addition to the motor vehicle emission standards, the standards listed in the pedestrian protection regulations to be launched next year will mainly refer to the global regulations (GTR). This test method will mainly examine the vehicle bumper area, the front edge area of the hood, and the engine Pedestrian protection performance of cover and front windshield glass. This will undoubtedly hardly promote the technological improvement of related parts manufacturing enterprises.
The parts industry is facing a new round of race
Competition in industry coordination and organization
Since the China-US tire protection case broke out, the Ministry of Commerce and the China Rubber Association have done a lot of work to organize domestic companies to actively respond. While effectively eliminating the adverse effects, it also expanded the situation for industry development and foreign exports. Countries with import trade barriers to China, represented by India, have begun to loosen. In September, the total amount of domestic natural rubber imports began to rise. The adverse impact of the special protection case is being eliminated. Domestic tire companies are opening up new domestic and overseas markets. At the same time, corresponding development has been achieved. In contrast, American tire companies and distributors are burdened with a heavy burden.
The impact of the global financial crisis on exports is being eliminated
At a time when the major overseas auto shows and parts exhibitions are relatively cold, the Chinese auto market continues to flourish. From January to September, China's auto sales achieved the set goals, and the convening of the 3rd International Auto Parts Expo and the National Auto Parts Fair undoubtedly gave the auto parts industry a boost. In such a feast, there are more things worth looking forward to.
The poet Shelley said, "Winter is here, can spring be far behind?" I believe that in the near future, the spring that belongs to China's auto parts industry will be more brilliant!
Since the rapid development of China's auto parts industry in recent years, not only the auto industry has attracted attention, but the parts industry closely related to complete vehicles has gradually become the focus. The outbreak of the financial crisis has caused a considerable impact on the global vehicle and parts industry, but China's auto parts industry has instead moved upstream in a bad environment, which has boosted the morale of the development of China's auto parts industry.
However, some countries have attributed the negative effects of the financial crisis on local companies to Chinese companies. Perhaps this is precisely the "great spirit" of trade protectionism they put forward at work, making Chinese auto parts companies frequently investigated. While the tire special protection case, which has been widely concerned by all walks of life, has not yet landed, the overseas road of Chinese auto parts companies has once again encountered obstacles. On August 14, the EU has formally filed an investigation in the EU Trade Commission against the anti-dumping of Chinese auto parts products aluminum alloy wheels. If anti-dumping is established after the investigation, the EU will impose up to 33% tariffs on aluminum wheels exported from my country to the EU for five consecutive years.
Faced with such a situation, perhaps many Chinese parts and components companies can consider turning their exports to domestic sales. For export-oriented parts and components companies, perhaps they don’t have much information about China’s parts and components market, but I believe that a two-pronged approach is necessary for the development of Chinese local parts and components companies while taking the export road and vigorously developing the Chinese local market. the road.
In August, the "Hand in Hand · Win-Win 2009 Large-scale Procurement Event" sponsored by HC Auto Parts Network was successfully held in Ruian, Yuhuan, Changzhou, and Danyang. From the popularity of this event, it is not difficult to see that the relationship between supply and demand in China's auto parts industry is still proceeding in a good and orderly manner. The purpose of this event organized by HC Auto Parts Network is to enhance dealers’ understanding of the status quo of the auto parts industry and make judgments on future plans; to enhance the confidence and support of dealers across the country to manufacturers (large wholesalers), and to improve manufacturers (Large wholesalers)’s popularity and credibility among dealers across the country and strengthen the exchanges between dealers and manufacturers (large wholesalers) across the country to deepen mutual understanding and become one of the best among dealers and manufacturers (large wholesalers) across the country in the future. The close cooperation between the two countries will pave the way for the rapid development of the auto parts industry.
When visiting the manufacturers, some parts manufacturers said that they are mainly engaged in export trade, and they have not yet laid out the sales channels in the local market. Through the "Hand in Hand · Win-Win 2009 Large-scale Purchasing Activity" organized by HC Auto Parts Network, parts manufacturers in export trade can find suitable distributors and large wholesalers. Facing the current situation in the international market is not so good, the development of China's local market may be the correct answer to the financial crisis.
Renault-Nissan dual CEO Carlos Ghosn recently publicly stated, “Whoever can succeed in China can succeed in the world.” Since the financial crisis, the strong performance of the Chinese auto market has made people say to Carlos Ghosn. More agree. At the same time, it also indicates that the supply and demand model of China's parts market will undergo great changes.